Hidden Faculty Page

Team Information (A_06)

Palak Bhaskar

IPM05047

UI/UX Design, Color Scheme Selection

Srishti Deepak

IPM05057

Research, Navigation Flow Logic

Manjot Kaur

IPM05041

Content Writing, Feature Justification

Devadevan R Saji

IPM05021

HTML/CSS/JavaScript Development

Samar More

IPM05054

Functionality Testing, Search Bar Integration

Main Idea

The website connects tool owners and renters through a secure, user-friendly rental platform.

• For Lenders: Monetize idle tools by renting them out.
• For Borrowers: Affordable, short-term access to tools without high purchase costs.
• Convenience: Doorstep pickup and delivery handled by logistics partners.
• Trust: Escrow payment system ensures safe, smooth transactions for both parties.
• Both lender and borrower act as prosumers, sharing resources efficiently.

Consumer Profile

We are catering to two primary customer segments. The first are renters - individuals who need specific tools or products for short-term use, such as DIY enthusiasts, students, small business owners, or event organizers, and who prefer renting over buying to save money and reduce clutter. The second are lenders - individuals or households who own tools, equipment, or other useful items that often remain idle, and who want to earn extra income by renting them out. By connecting these two groups, our platform enables cost savings for renters, creates an additional income stream for lenders, and promotes better resource utilization within the community.

Design Philosophy

• Color Scheme: Black background for professionalism, strength, and focus; off-white text for readability; orange action buttons for visibility and urgency.
• Industrial Inspiration: Black + off-white mimic technical blueprints, aligning with the tool-rental theme.
• Readability: Off-white avoids glare, making prolonged browsing comfortable.
• Emotional Trigger: Orange evokes energy, affordability, and urgency without the aggressiveness of red.

Navigation Order & Justification

• Home: Anchor point for quick reset. Always first so users can restart their browsing journey without confusion.
• Categories: Direct access to tool discovery, reducing clicks. Placed early to encourage exploration and product finding.
• About Us: Trust-building after exploration. Once users know what's available, they're more likely to learn about the brand.
• My Cart: Relevant only after tool selection. Ensures users can quickly access their ongoing shopping process.
• Wishlist: Useful for later, less urgent than the cart. Positioned after the cart since it's secondary to immediate buying.
• List Your Items: Encourages user contribution to the platform. Placed here to prompt sellers once they've seen the platform's offerings.
• Login / Sign Up: Avoids premature account pressure. Encourages relaxed exploration before committing to an account.

Search Bar Placement Rationale

• User Familiarity: Users expect it in the top-right, similar to Amazon or eBay.
• Immediate Use: Perfect for users with a specific item in mind.
• Focus Preservation: Keeps hero message central while giving quick access to search.

Customer Testimonial Placement

Testimonials will be included to build trust and showcase satisfaction. They will be placed:

• On the homepage below the Featured Tools section, ensuring users first see our offerings.
• Additionally, on a dedicated Reviews page linked in the footer for detailed feedback.

Philosophy of Logo Design

Our logo tells the story of what our website is about. The wrench directly reminds us of the word tool and thus, ToolsShare is easy to remember and relate. Moreover, indirectly it represents the kind of tools, gadgets, and everyday things we need. The tilted square gives it a friendly, approachable feel, showing that we're flexible and always moving to meet people's needs. Its simple, clean look reflects our promise: a platform that's easy to use, built on trust.

Stakeholders Impact Table

WBD Project Requirements